| Title: | Marketing and Audience Development Associate |
|---|---|
| ID: | 1156 |
| Organization: | AIP |
| Job Type: | Exempt (salaried) |
| Posting Date: | 04/02/2021 |
| Location: | College Park, MD |
Summary:
The American Institute of Physics is seeking a driven and creative Marketing Associate. The successful applicant will develop growth opportunities in existing and new markets, leverage data and capitalize on business trends and opportunities to maximize Physics Today’s (PT) reader engagement and increase student's use of Grad School Shopper (GSS).
Responsibilities include:
- Evaluates and recommends creative sales and marketing channels to extend brand influence and create new reader leads that increase the overall audience data base for the assigned brands.
- Create inbound marketing efforts, specifically content marketing, SEO and paid search, to generate sales leads, awareness and establish thought leadership and expertise in the B2B science marketing space.
- Develop multi-channel reader-engagement campaigns using both inbound and outbound marketing strategies in concert with the editorial staff, where applicable.
- Utilize email marketing with automation and segmentation, landing page optimization, gated content, and social campaigns to develop and execute intel-supported lead nurture efforts tied to the CRM in order to maximize conversions among readers for our various media and ad properties.
- Run webinar operations.
- Plan event sponsorships and/or exhibits.
- Advise advertising clients on optimal campaigns for digital solutions according to our audience insight.
- Other duties as assigned.
*This role is currently 100% remote and will eventually switch back to our office environment as the Institute continues to respond to the coronavirus, government mandates, and considers the best action to keep the AIP staff safe.
Proposal Packet Must Include: Cover letter, resume, and a completed application (Incomplete proposal packets will not be considered for employment).
What is AIP?
We are the American Institute of Physics. Our mission is to advance, promote, and serve the physical sciences for the benefit of humanity. We promote the physical sciences through effective communication, education, and policy initiatives.
The American Institute of Physics (AIP) is a 501(c)(3) membership corporation of scientific societies. AIP pursues its mission—to advance, promote, and serve the physical sciences for the benefit of humanity—with a unifying voice of strength from diversity. In its role as a federation, AIP advances the success of its Member Societies by providing the means to pool, coordinate, and leverage their diverse expertise and contributions in pursuit of a shared goal of advancing the physical sciences in the research enterprise, in the economy, in education, and in society. In its role as an institute, AIP operates as a center of excellence using policy analysis, social science, and historical research to promote future progress in the physical sciences.
Why Work for AIP?
AIP wants you to be safe!
During the COVID 19 pandemic AIP took appropriate steps to ensure the safety of all AIP staff by providing a flexible approach to remote work that ensured a safe and productive workforce could continue to pursue our mission and provide continued value to our stakeholders. The safety, health, and wellbeing of our staff are of the utmost importance to our Institute.
In addition to your safety, AIP wants you to love working at the Institute, and we have a workplace culture that supports that goal. With our commitment to community service, institute-wide social opportunities, and ongoing Learning and Development, we work hard to make sure AIP is a rewarding place to work. Did we mention that you have the opportunity to work with amazingly talented colleagues in a variety of departments?
We offer a comprehensive and generous total compensation package including competitive pay, multiple healthcare options to meet your needs, commuter benefits, electric vehicle (EV) charging stations, free parking (once we return to the office), tuition assistance, and an outstanding retirement plan.
Diversity Welcome!
We encourage and invite people from diverse backgrounds to apply and join our team. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, creed, marital status, gender identity or expression, political affiliation, personal appearance, national origin, ancestry, protected veteran status, physical or mental disability.
Qualifications
- Bachelor’s degree in in Marketing, Communication, or related field.
- 2-5 years’ experience in either b2b advertising, marketing, or advertising.
- Proficiency with Microsoft Office and the ability to gather research utilizing the Internet is required.
- Knowledge of email marketing, google analytics, SEO, paid search.
- Must be organized, a team player and possess the ability to work in a fast-paced environment.
- Excellent verbal, written communication skills as well as interpersonal skills are desired.
Nice to have’s
- Marketing Automation Certification.
- Webinar operations experience.
* Candidates should complete the entire application, upload a cover letter, include writing samples and a resume.
Located in College Park, Maryland, AIP is a federation of societies that advances, promotes, and serves the physical sciences for the benefit of humanity. Learn more at www.aip.org
AIP is an Affirmative Action and Equal Opportunity Employer
EEO/AA/ADA/V
