Job Openings >> Director of Strategic Marketing and Communication
Director of Strategic Marketing and Communication
Summary
Title:Director of Strategic Marketing and Communication
ID:1015
Job Type:Exempt (salaried)
Posting Date:03/03/2017
Location:College Park, MD
Description
The American Institute of Physics (AIP) is seeking a Director of Strategic Marketing and Communication who will lead the development and execution of AIP’s marketing, branding, and creative strategies.

Essential Functions:
The Director will have responsibility for building the visibility and impact of AIP programs among different communities for new and existing programs, products, and services. This role will play a critical part in furthering the value and consistent presentation of AIP to its Member Societies and the public. Within a matrix environment the Director will oversee a staff of marketing and creative professionals to ensure that AIP has integrated, coordinated, and well-executed marketing and communications.

This position will be responsible for:
Leading the development and execution of AIP’s organizational brand and marketing strategy ● Partnering with AIP divisions to identify goals and develop comprehensive marketing plans for AIP programs, products, and services ● Conducting market research ● Developing and overseeing communications across multiple channels ● Working with internal stakeholders to ensure that all marketing and communications plans are consistent and mutually supporting ● Maintaining AIP branding guidelines ● Creating strong marketing messages and copy for integrated marketing campaigns across print, signage, web, email, social media, and other digital channels ● Directing corporate communications strategy and ensure a consistent organizational voice and message ● Developing and having responsibility for a strategic marketing and communications ● Ensuring AIP’s marketing and communications strategy remains leading edge, including the integration of evolving marketing technology and digital marketing capabilities ● Overseeing corporate communications for corporate awards, press releases, newsletters and the AIP website.

Qualifications:
  • MBA in marketing or communications with at least 8 years of relevant experience, or in the absence of an MBA, demonstrated equivalent track record of success.
  • Demonstrated high quality and accuracy standards with a keen attention to detail.
  • Demonstrated strong leadership, communication and collaboration skills.
  • Experience developing and executing marketing plans within a non-hierarchical team setting.
  • Ability to direct multiple projects and lead the team to work across departments to meet the objectives of AIP.
  • Experience directing internal teams and external resources.
  • Experience in market research, assessment and analysis.
  • Experience leading and motivating a creative marketing team. Understanding of business development in a not-for-profit setting.
  • Experience in marketing via many media: email, social networking, websites, telephone, and direct mail.
  • Excellent written and verbal communication skills.
  • Conversational familiarity with science and the role of research in advancing human welfare.
  • Non-profit experience (highly desired).
  • Knowledge and understanding of the broad physical science communities, the role professional societies play in serving those communities and the type of outreach activities those societies engage in (desirable).

The American Institute of Physics offers excellent benefits including medical, dental, vision, retirement, tuition assistance, on-site fitness center, and metro access.  

Learn more at www.aip.org 


 
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